PLAYABLE SALES
The conversation
before the real one.
One deal. Four conflicting perspectives. Investigate what the buyer needs, build a safer next step, and rehearse it in your own voice.
8–12 MIN EXPERIENCE · NO SIGN-UPAN INDEPENDENT EXPERIENCE STUDIO
We turn expertise into playable worlds.
For sales teams & business communities.
Some things only make sense
when you’re inside them.
A difficult sale. A question with no easy answer. An idea that changes how you see the world.
We turn expertise into situations people can enter, decisions they can make, and consequences they can explore.
Two ways to bring playable experiences
into your business. Step into a short scene
before we talk about a bigger world.
PLAYABLE SALES
One deal. Four conflicting perspectives. Investigate what the buyer needs, build a safer next step, and rehearse it in your own voice.
8–12 MIN EXPERIENCE · NO SIGN-UPPLAYABLE COMMUNITIES
A concept for CEO Clubs Network. Find your first circle, create a useful connection and leave with your own route into membership.
8–12 MIN EXPERIENCE · NO SIGN-UPSmall authored scenes, made to show the experience. Your pilot starts with your expertise and your audience.
Two independent products.
Two very different worlds.
One belief: understanding is something you do.



CREATIVE EDUCATION / INTERACTIVE ACADEMY
A creative school built around doing. Film and storytelling become exercises, experiments and work participants make themselves.
INSIDE KINOLAB
How do you make creativity something a person can practise? Put an action after the idea, then give that action a visible result.


Move creative education from passive reading into repeated practice.
Choose a field. Encounter a method. Try it through an exercise or simulator. Build a piece of your own work.
In Twelve Circles, a participant transforms circles into recognisable objects against a timer. Drawing becomes the answer.
Live product in Russian. Screens captured from the actual product; the open exercise was tested.
Try the real exercise ↗What if an ancient question
became your own?
PHILOSOPHY / A PLAYABLE WORLD
Philosophy becomes a place to explore, a position to defend and a personal apologia to write. Xanthippe is your guide.
INSIDE THE AGORA
Seven scrolls frame the journey. Conversations and argument exercises ask the participant to examine beliefs and build a defence of their own life.

Athens, a guide, seven scrolls, twenty-eight conversations and four practice arenas.
Test a definition. Ask a more useful question. Explore a contradiction without closing the conversation.
“My Apologia”: participants assemble their own text from reflections across the course.
The English edition is in preparation. Course mechanics are learning models; the separate free dialogue links to Claude.ai.
Explore the real arenas ↗A difficult customer conversation. A question your members keep returning to. We start with a real situation.
We bring together scenario design, art direction and interaction. Every choice needs a meaningful response.
A focused experience for a small group. Observe the decisions, hear the discussion, then decide what to build next.
Bring the expertise.
We’ll find the playable possibility.
A short brief. One audience.
One moment worth building around.